Advertisements and Classical Conditioning

Classical Conditioning and Advertising...what do they have to do with each other? Well, classical conditioning is seen as, in marketing, a valid way to promote products. However, there is little research on whether preferences for certain things can be classically conditioned. The way that advertisers try to use classical conditioning is to pair their product with other positive stimuli, such as sex, pleasant music, humour, and attractive colours. These positive stimuli can be used in any number of combinations or on their own. Here are some advertisements that show the variations of positive stimuli from throughout the years.

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